I was looking over a brochure for decking material (you know that stuff you put on porches instead of floorboards – so old school) by a company called Certainteed. It’s made from a material called EcoTech. Must be friendly, right? You bet it is. This is made, as they brag, with “maple wood flour” and the finest PVC. PVC! Okay, so not only does EcoTech decking contain one of the most toxic materials known, with one of the most damaging manufacturing processes known (short of say, a nuclear fission plant), it also creates one of these completely non-reusable hybrid bio-industrial products that can never be reused or recycled, but goes straight in the ground. This is one of the least eco-friendly products you could imagine, as if the design spec said to create decking that was as harmful as possible. I guess if you spin it enough, you can make people believe anything. Screw them.
Why do I care? Because this just absolutely burns me because I know people who think that this is a responsible product (save trees and last a long time and that’s good, right?). No, lasting a long time is not good when the product is poisonous to produce, use and destroy and by “a long time” you mean 10,000 years. I think this is as deceptive if not more so than the tobacco industry tactics with filter cigarettes. Anyway, so I wrote to Certainteed and asked them to change the product name and I am urging everyone else to do the same.
Contact the sons of bitches (no offense to puppies intended):
In the comments on the contact form, make a note like this: “As a consumer, I am deeply disappointed that Certainteed has named its ecological irresponsible PVC decking material EcoTech. I consider this deceptive and request that Certainteed change the name or, better yet, change to a product that is in fact eco-friendly.
Read up on PVC:
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